Monday, August 8, 2011

The Benefits of Promotional Products

Once upon a time the use of promotional products for business marketing was always passed over for more tried and true methods such as, print and bulk mailing. But with rising costs of printing and paper supplies more and more companies are choosing different and more effective ways to market their brand. Over the past decade promotional product marketing has flourished.

In 2005, Georgia Southern University conducted a study to see the reaction of consumers who received a business gift. Those who received a promotional product had a significantly higher positive image and perception of the company than those who did not receive a promotional product. The experiment was conducted using a restaurant located a few miles from a university. Also, those who received the promotional product were more inclined to recommend the business to others than those who did not receive a promotional product.

A 2003 study by Georgia Southern University on benefits of promotional products at trade shows, confirmed that 71.6% of recipients of a promotional product remembered the name of the company that gave them the product and 76.3% of the attendees were more favorable to the company that gave them the product as well.

Promotional products have a wide range of benefits for businesses including increased sales, increased product referrals, improved image to customers, as well as continual advertising for the company by way of recipient.

Tuesday, July 12, 2011

USB Flash Drives

USB flash drive
From Wikipedia, the free encyclopedia

A USB flash drive consists of a flash memory data storage device integrated with a USB (Universal Serial Bus) interface. USB flash drives are typically removable and rewritable, and physically much smaller than a floppy disk. Most weigh less than 30 g (1 oz). Storage capacities in 2010 can be as large as 256 GB[2] with steady improvements in size and price per capacity expected. Some allow 1 million write or erase cycles[citation needed] and offer a 10-year[citation
needed]shelf storage time.[3][4]

USB flash drives are often used for the same purposes for which floppy disks or CD-ROMs were used. They are smaller, faster, have thousands of times more capacity, and are more durable and reliable because of their lack of moving parts. Until approximately 2005, most desktop and laptop computers were supplied with floppy disk drives, but floppy disk drives have been abandoned in favor of USB ports.

USB Flash drives use the USB mass storage standard, supported natively by modern operating systems such as Linux, Mac OS X, Windows, and other Unix-like systems. USB drives with USB 2.0 support can store more data and transfer faster than a much larger optical disc drives like CD-RW or DVD-RW drives and can be read by many other systems such as the Xbox 360, PlayStation 3, DVD players and in some upcoming mobile smartphones.

Nothing moves mechanically in a flash drive; the term drive persists because computers read and write flash-drive data using the same system commands as for a mechanical disk drive, with the storage appearing to the computer operating system and user interface as just another drive. Flash drives are very robust mechanically.

A flash drive consists of a small printed circuit board carrying the circuit elements and a USB connector, insulated electrically and protected inside a plastic, metal, or rubberized case which can be carried in a pocket or on a key chain, for example. The USB connector may be protected by a removable cap or by retracting into the body of the drive, although it is not likely to be damaged if unprotected. Most flash drives use a standard type-A USB connection allowing plugging into a port on a personal computer, but drives for other interfaces also exist.

USB flash drives draw power from the computer via external USB connection. Some devices combine the functionality of a digital audio player with USB flash storage; they require a battery only when used to play music.