Monday, August 8, 2011

The Benefits of Promotional Products

Once upon a time the use of promotional products for business marketing was always passed over for more tried and true methods such as, print and bulk mailing. But with rising costs of printing and paper supplies more and more companies are choosing different and more effective ways to market their brand. Over the past decade promotional product marketing has flourished.

In 2005, Georgia Southern University conducted a study to see the reaction of consumers who received a business gift. Those who received a promotional product had a significantly higher positive image and perception of the company than those who did not receive a promotional product. The experiment was conducted using a restaurant located a few miles from a university. Also, those who received the promotional product were more inclined to recommend the business to others than those who did not receive a promotional product.

A 2003 study by Georgia Southern University on benefits of promotional products at trade shows, confirmed that 71.6% of recipients of a promotional product remembered the name of the company that gave them the product and 76.3% of the attendees were more favorable to the company that gave them the product as well.

Promotional products have a wide range of benefits for businesses including increased sales, increased product referrals, improved image to customers, as well as continual advertising for the company by way of recipient.

No comments:

Post a Comment